For April Please, everything is an excuse to create and imagine. Shoots, moodboards, interviews, jewelry, of course… Julia and Emilie's creative frenzy is limited only by the time they are given.
To mark this sale period overlapping the day of love, April Please took out its finest scissors, a stack of fashion magazines and let itself go…
The trigger
A beauty shoot in collaboration with a photographer, a makeup artist and a model. Polished, minimalist photos. A cold softness, a naked body. Emerald makeup, perfect skin texture. Everything to please Julia and Émilie.
Photographer: Angéline Bésigot
Makeup Artist: Andrée-Line Dumont
Hair Stylist: Elodie Rebuffo
Model: Elizabeth Shuhlin
Retoucher: Carolina Tejera
"We wanted to add our touch to this shoot. We wanted collages and cutouts. Magazines guide us, speak to us and we welcome what they offer us. We cut out as we go through the pages what we like, what interests us, pleases us, strikes us. Without overthinking. Except to keep in mind Valentine's Day and April Please."
Keep your eyes open
Lips. One then two, then three. Keys, padlocks… And all these flowers? It's poetic, isn't it? A feminine, sensual thread takes shape.
The story is not yet written. Julia and Émilie like to let themselves be carried by their instincts, their desires. They work on hunches and pretty encounters. Their eyes are always wide open to the world around them to capture every movement.
We cut out as we go through the pages what we like.
Once everything is spread out on the work surface, the assemblies begin.
"Our work inspires a friend. And without thinking, she asks us if she can write something."
Two days later, phrases like a poem arrive in Julia's phone. It's a nod to Brigitte and her song “À bouche que veux-tu”
With my lips I want EVERYTHING
Flowers, sweet words, beautiful jewelry!
Without saying it, treat me
Break the codes, the rules and the locks
Make me and offer me (the) object of desire
And tell you without blushing that I am the treasure worth its weight in gold
An iron fist in a velvet glove. Soft and prickly at the same time. Like April Please.
What's next?
Once the story is validated and built, the creations are declined and adapted to dress the eshop, the Instagram feed, the newsletters... Everything is designed and paced to match the news and take customers along in the imagination of April Please.
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