manifesto
April Please, definition
Just like the woman who reinvents herself to the rhythm of life, the April Please piece of jewelry transforms to accompany her throughout her days and evenings. Striking, original, and delicate, April Please creations are resolutely different, breaking the conventions of the jewelry box.
The 3 pillars of April Please
1. Take Action: Push Your Limits
If the April Please jewelry stands out and catches the eye, it is because it is the result of a shared desire: to create the jewelry they had always wanted to wear. At its heart, there is, without a doubt, a drive to assert themselves. But also a sincere desire to do things differently. From their story to their creations, Julia and Émilie break the rules and defy trends.
2. Create: assert yourself!
The April Please piece is unprecedented in both its essence and its expression: it is each person's creativity that will make it unique.
The brand creates a sense of surprise by reinventing the way jewelry is worn. Earrings are mismatched, chains are broken and worn as chokers or long necklaces, raw or paired with a bangle, around the neck or on the ears... The April Please signature is to leave room for imagination to find your own combination, to put your own stamp on your look, to make it your own!
3. Being: dare to be yourself
You are unique, so why not show it? April Please is all about bringing out each woman's personality and allowing her to express her creativity. Embrace custom-made style as your days unfold, proudly wear mismatched pieces, and let your look evolve with your changing desires!
origins
April Please's Story
Julia Maufay & Émilie Dupas (pictured) met as schoolgirls in 2009 in Lyon. Both were studying communications—one played with words, the other with images. It was only natural, and seemed almost inevitable, that the two women became friends.
It would then take another seven years for the idea of April Please to take root in their minds when they reunited in Paris and spoke of this desire to create together… and to travel.
Unable to find jewelry with the look they wanted, Julia Maufay & Émilie Dupas began dreaming up their own, and then creating them.
In the land of the American Dream, anything is possible! April Please was born in 2016 during a trip to Los Angeles. A break, a pause in time, six weeks under the California sun gave them wings.
April Please is therefore the heartfelt cry of these two passionate women, the expression of their wildest desire: jewelry made for them, by them, in their image… and with many faces.
april please in the press
