The jewelry-making process

The idea of the jewelry comes to life when Julia and Émilie come together. It is together that the magic happens, that the synergy is created. They share their ideas, their desires. They inspire each other. Each concept is imagined, studied, then put down on paper. For them above all, to visualize the jewelry and adjust its curves. They combine finesse, practicality and design to create unique pieces. The duo has no shortage of creativity to offer new pieces 4 times a year.

“After designing a collection, we source the raw materials ourselves. We know every nook and cranny of Paris’s 3rd arrondissement. Our main suppliers are based there, and we are always happy to make the rounds to buy flat wire, bangles, chains, rings, settings, crystals, and more.” No pre-made findings or stamped pieces at April Please! The raw materials are transformed, shaped, hammered, soldered, and cut in the workshop, where everything is made by hand. For every component, there is a specialist. For every need, a professional. Although the materials are purchased in the heart of Paris, they can come from all corners of Europe.

It is hand in hand with the production manager that April Please brings its jewelry to life. With a brief in hand containing all the technical information (measurements, materials used, etc.), each piece of jewelry is explained to her so that she can absorb its story. Feasibility is then studied: the initial idea is adapted to production constraints.

“We are one of the few brands that do not want to do assembly, and we have a regrettable tendency to love delicacy and minimalism. It therefore requires meticulousness, precision, and time. It is a real goldsmith’s work!”

It is only once approved by Julia and Émilie that the model is launched into production.

“We also made the choice to produce in small batches. On average, 80 to 100 pieces of jewelry are launched per reference. This can create frustration, but it also allows us to offer a form of exclusivity to our customers, to guarantee them that their jewelry will not be on everyone’s ears." Of course, the bestsellers will always be available. The intention is also not to have dead stock, and this helps avoid waste. To counter this, they also launched the sale of the Singuliers. End of series, unique models, jewelry that has lost a crystal, a chain… Louis becomes Loulou, Ferdinand, Fernand. We give them a chance to find a happy home! And above all, the prices are tiny.

Raw like diamonds, the finished jewelry is sent to the gold-plating workshop located in the Paris region. The pieces are thoroughly cleaned before being immersed in treatment baths. An electrolytic process is used to either gold-plate the jewelry with 3 microns of 18-karat gold or palladium-plate it for the silver version. A precious metal belonging to the platinum family, it provides a brilliant and long-lasting finish, is hypoallergenic, and does not tarnish.

These two types of plating are highly resistant: the jewelry therefore withstands fresh water and the test of time, to stay with you for as long as possible.

Next comes the stone-setting stage for certain pieces of jewelry. Each crystal is meticulously set by hand, one by one. These are high-quality glass crystals, made in Austria.