April Please takes you behind the scenes of its latest shoot in the heart of Paris. Make-up and hair artist, photographer, model, stylist, discover the team that brought the I AM collection to light and the story of the shoot.
Paris, October 14, 2020, 7:30 a.m.
The day begins with the welcome of our amazing team in a café near the Madeleine, the location of our first series of photos.
Antoine, make-up and hair artist, takes the stage to enhance the beauty of our model Valéria while Alice the photographer and her assistant Laora set up the lights on the set. On our side, we are finalizing the last details of the outfits found by our stylist Ludivine.
Dressing, blush touch-up, placing the jewelry, final team briefing, here we go to the forecourt of the Madeleine church.
We chose this location for its natural stones, its striking minimalism and its impressive columns. This elegant setting inspires us greatly and fits perfectly with the essence of the new I AM collection; strong, sleek and true.
To embody it, Valéria. A woman with charismatic beauty dressed in an oversized tuxedo with an androgynous style and an ultra-feminine sports bra. To clear and illuminate Valéria's face, Antoine created a low unstructured bun and a natural-toned makeup.
The first shots follow one after another. The team has known each other for less than 2 hours but a real chemistry is already felt. Between the monitor and being with Valéria to place the jewelry, while keeping an eye on the moodboard we created, we are everywhere at once. Everyone is an expert in their field, so the result is quickly more than satisfactory.
10 a.m., outfit change, spot change
We let ourselves be carried by the sounds of the city coming to life. Ludivine helps Valéria put on cream jeans, a white t-shirt and a perfectly cut leather jacket. The "every day Parisian" reveals herself near a metro station which will be the location of our second series. Alice the photographer does not hesitate to take awkward positions to find the best viewing angle and it pays off. Helped by her assistant Laora, they perform together a work that goes beyond our moodboard. Antoine is never far away to put back a rebellious strand or to re-powder Valéria's nose. Valéria, for her part, strings together strong, confident, feminine attitudes as indicated by the moodboard.
Moodboard focus
It is a visual document that brings together all the information necessary for the smooth running of a shoot. We worked on this document well before the shoot. A tedious but pleasant work aiming to gather the right inspiration images for the make-up, hair, outfits, locations, poses, framing, lights... A bible that reinvents itself with each shoot and guides us on the big day.
Third and last spot, the sumptuous Place de la Concorde.
A Parisian high place, it perfectly depicts our luminous, feminine and chic collection. The total leather look arrives on this series; yes, we must not forget that April Please remains a jewelry brand with rock influences. The make-up intensifies, the hair becomes wilder and the expressions harder.
Our teamwork continues to produce strong images, more focused on fashion editorial than on the jewelry. Our desire is to convey the values and the spirit of April Please with lifestyle photos that translate our way of seeing the world, our way of living, our way of wearing jewelry.
2 p.m. Cut.
We would like to thank the entire team for their professionalism and these sublime photos that you will discover little by little on the eshop and on our Instagram.
Discover the work and the universe of our team
Alice - Photographer @alice_leveque
Antoine – Make-up artist @antoine.makeup
Valéria – Model @lerievva
Laora – Photographer assistant @laora_queyras
Ludivine – Stylist @ludivineifergan
1 comment
Bravo à l’équipe ! Les photos sont magnifiques et très inspirantes… Pleins de succès à cette nouvelle collection !
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