A company with heart, April Please is partnering with the Belle & Bien association to support women battling breast cancer.
Breast cancer is at the forefront of the news throughout the month of October with the Pink October 2020 campaign. This awareness campaign aims to educate the general public about a disease that, when detected early, can be eradicated 9 times out of 10. The goal is to inform, encourage dialogue, and mobilize the public to raise even more funds for breast cancer research.
Over the years, the campaign has grown to an unprecedented scale and has become a national event bringing together a large number of committed organizations and major brands in the fight against breast cancer, such as Dior, Clarins, Estée Lauder, Birchbox, Ba&sh... Auctions, photo contests, and solidarity runs are held every year to mark the month of October and raise as much money as possible. Although research is progressing, it is essential to continue fundraising to intensify and accelerate research and thus save the lives of thousands of women.
15% of April Please's October revenue donated to the Belle & Bien association
A committed company, April Please stands for strong values that are dear to it and acts out of conviction. For the 27th edition of Pink October, April Please is supporting the awareness program and women battling breast cancer by donating 15% of its October revenue to the Belle & Bien association. An initiative to help fight the disease.
The Belle & Bien association supports women facing breast cancer by offering them beauty treatments that boost their self-esteem; an additional tool to help them face cancer. It organizes educational, group, and free beauty workshops during which beauty and pleasure routines are explored. The goal is to familiarize participants with a beauty routine so they can reclaim their image and regain confidence. At the end of each workshop, each participant leaves with a pouch containing cosmetic products and a guide allowing them to recreate the techniques they learned. Discover the full range of actions carried out by the Belle & Bien association on their website.
The choice of the French jewelry brand April Please to partner with Belle & Bien is an effort to provide immediate comfort and well-being to women affected by breast cancer. April Please is and will remain by women's sides at every stage of their lives.
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