Coming together to create: that is the essence of a collaboration. It is also a gamble. Blending two worlds is always risky, daring. But isn’t life all about betting on the future? This is why April Please chose to join forces with Émilie Daudin. Because beyond the successful influencer, it is first and foremost a story of a meeting. In May 2020, Julia, the co-founder, moved to Rouen to leave the Parisian hustle and bustle behind. Rouen has also been Émilie’s new home for a few years now, and all it took was a tweet for the two young women to meet.
The The Brunette Office adventure
“Wouldn’t you like to have an office?”. The question was asked, and that was all it took for Émilie to suddenly dream of new premises. A few months later, The Brunette Office opened its doors and welcomed the April Please Rouen team for six months. Green, pink, leopard print, wood, chic, and above all, a huge dose of girl power every day.
In this cozy space, we love working with a hot cup of tea, chatting as women, talking about work, and helping each other out. We observe how everyone works, we sense the intensity of the days, the stressful moments, and the victories. We see projects being born and growing. And suddenly, we think, “what about us?”
The desire to create
Creating a capsule collection with April Please then became obvious. Émilie Daudin, working on Dailie, had one foot in the challenges of Made in France production and a vision of ethical fashion that was becoming increasingly refined.
From prototypes to jewelry
Before a piece of jewelry comes to life, we put ideas down on paper and adapt the materials to give us a glimpse of what we have in mind. It is then our workshop’s turn to create the first pieces. Corrections and adjustments are made before achieving the final result.
Under the eye of Alice Lévêque
New things mean being in the spotlight. For a few years now, April Please has surrounded itself with a solid team to carry out its photoshoots. It was therefore only natural for Émilie to step behind the lens of Alice Lévêque, our photographer.
The location also matters. Thanks to the As a Guest platform, we were able to rent a hotel room in the 7th arrondissement of Paris, with a view of the Eiffel Tower.
The By Émilie Daudin collection
Symbolically, the link represents the bond between one another. That is why, through this collection and this unique design, Émilie Daudin and April Please wanted to bring it to life and emphasize this bond that stands out and catches the eye. Here, the bangle is elegantly knotted, both strong and delicate, discreet and robust.
The collection consists of 3 gold-plated pieces: a necklace, a ring, and an earring. The jewelry can be worn either alone, for a minimalist and light golden touch, or as a complete set for a rock and bold look.
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