Julia Maufay & Émilie Dupas, founders

Émilie. In a nutshell, I would say that Julia is "a tiny woman with a lot under her beret". She may seem fragile, but she is combative and knows how to be fierce when necessary; surprising and striking. She is feline.

Julia. She is the very definition of determination. And sensitivity too. She is passionate. Driven by ambition since we created April Please, she never stops pushing herself. This adventure gave her wings… brought out something in her. She found herself, I would even say she revealed herself. She is always looking further, higher in self-improvement.

Émilie. The most versatile piece of jewelry at April Please: Jude. It comes from the capsule collection celebrating the brand's 5th anniversary. I think I can say without blushing that this collection marks the affirmation of our brand. We have grown a lot since 2016… With Jude, the field of possibilities is open… it can be worn, placed in different ways. It reveals itself through use, according to the creativity of the person who will wear it. Julia has several personalities, different facets: beneath her fragile appearance, she has real inner strength. Jude is the Swiss Army knife of jewelry, just as Julia is the Swiss Army knife of women!

Julia. The iconic Ferdinand. It is fine, discreet, and has more than one trick up its sleeve! It invents and reinvents itself endlessly according to its desires: sometimes chic, sometimes rock… it does not leave anyone indifferent. Like Émilie! What's more, it is our bestseller and it is Émilie who is at the helm and steers our company in its development, who implements it and makes it flourish. Really Ferdinand because it is complete and represents April Please so well.

Émilie. Her commitment, in everything, to everyone. She is committed to her family, her friends, and her convictions. She says what she does and she does what she says. She is a person of commitments, loyal, faithful to others and to herself. When she commits to taking care of you, she does it; when she says she will take care of the planet, she makes her own household products, recycles, buys second-hand, and upcycles. She sees things through. She is a person of her word. I learned from her that being true to who you are and what you do is essential.

Julia. In fact, it is very difficult to answer this question. She has a lot of qualities and few flaws. In any case, she doesn't let anything show… Émilie will always put her problems aside to be the nicest person possible. She is willing and generous. Always there for others, she cannot stand letting herself go. She always goes forward, always has momentum, enthusiasm to do better, to go further. She impresses me. We have grown up together and yet she always surprises me by being, every day, a better version of herself.

Émilie. She is creative and driven. As soon as there is something to do: she goes for it!

She also has this ability to question herself. She analyzes, asks questions, and makes sure to change things, to adapt. She is in constant empathy and always tries to be up to the task for everyone and everything.

Julia. She is determined, organized, and has an eye for detail. She knows how to take charge. She delivers and reassures me. I can go to the end of the world, as long as we are together! Together, we balance each other out. I think it is this balance that makes us a duo, a team so solid for so many years.

Émilie. Her most beautiful creation: her daughter, this little jewel! Jokes aside, I admire her ability to multitask, being everywhere at once. I am rather structured, organized, focused, one thing after another. Julia, on the other hand, is everything at once: a caring mother, a creative person, a business owner who even finds the time to run a blog and a community with quality articles and impactful commitments! She is up to the task on all fronts. A woman with multiple hats and hats. Multifaceted, like our jewelry…

Julia. Her paradoxes that make her unique and complete. She is reserved and strong, formidable even. Organized, perfectionist, and easy-going, she rarely complains and is always up for anything. I admire her positive dynamism, her reasoned madness that turns into unreasonable madness when we are together!

Émilie. Coco Chanel, for her determination to break the rules.

Julia. "Call me Freddy" That is what she kept repeating when leaving the cinema after seeing Bohemian Rhapsody. Just like Freddy Mercury, she goes for it to be in the position she dreams of, the one she promised herself to reach.