📎  Back to the grind! Subway, work... New Co!

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interview

Crossed portraits

Who better than the other to talk about one of them?
Friends since their school days, it was in 2016 that they came up with April Please.

How would you describe the other?

Émilie. In one sentence, I would say that Julia is "a tiny woman with a lot under her beret". She may seem fragile, but she is a fighter and knows how to be fierce when she needs to be; surprising and striking. She is feline.

Julia. She is the very definition of determination. And sensitivity too. She is passionate. Driven by ambition since we created April Please, she is constantly pushing herself. This adventure gave her wings… brought out something in her. She found herself, I would even say she revealed herself. She is always looking further, higher, to push herself.

Which piece of jewelry suits her best?

Émilie. The most versatile piece of jewelry at April Please: Jude. We created it for the brand's 5th anniversary. I think I can say without blushing that this collection marks the assertion of our brand. We have grown a lot since 2016… With Jude, the field of possibilities is open… it can be worn, placed in different ways. It reveals itself through use, according to the creativity of the person who wears it. Julia has several personalities, different facets: beneath her fragile appearance, she has real inner strength. Jude is the Swiss Army knife of jewelry, just as Julia is the Swiss Army knife of women!

Julia. The iconic Ferdinand. It is fine, discreet, and has more than one trick up its sleeve! It invents and reinvents itself endlessly according to her desires: sometimes chic, sometimes rock… it does not leave anyone indifferent. Like Émilie! What's more, it is our best-seller.

What are her main qualities in life?

Émilie. Her commitment, in everything, to everything, with everyone. She is committed to her family, her friends, and her convictions. She says what she does and she does what she says. She is a person of commitments, loyal, faithful to others and to herself. When she commits to taking care of you, she does it; when she says she will take care of the planet, she makes her own household products, recycles, buys second-hand, and upcycles. She sees things through. She is a person of her word. I learned from her that being true to who you are and what you do is essential.

Julia. In fact, it is very difficult to answer this question. She has a lot of qualities and few flaws. In any case, she doesn't let anything show… Émilie will always put her problems aside to be the nicest person possible. She is willing and generous. Always there for others, she cannot stand letting herself go. She always moves forward, always has momentum, enthusiasm to do better, to go further. She impresses me. We have grown up together, and yet she always surprises me by being, every day, a better version of herself.

And at work?

Émilie. She is creative and enterprising. As soon as there is something to do: she goes for it! She also has this ability to question herself. She analyzes, asks questions, and makes sure to change things, to adapt. She is constantly empathetic and always tries to be up to the task for everyone and everything.

Julia. She is determined, organized, and has an eye for detail. She knows how to take charge. She delivers and reassures me. I can go to the end of the world, as long as we are together! Together, we balance each other out. I think it is this balance that makes us a duo, a team so solid for so many years.

What do you admire most about her?

Émilie. Her most beautiful creation: her daughter, that little jewel! Jokes aside, I admire her ability to multitask, being everywhere at once. I am rather structured, organized, focused, one thing after another. Julia, on the other hand, is everything at once: a devoted mom, a creative, a business owner who even finds the time to run her Insta account and a community! She is up to the task on all fronts. A woman with many hats and caps. Multifaceted, like our jewelry…

Julia. Her paradoxes that make her unique and complete. She is reserved and strong, formidable even. Organized, perfectionist, and easy-going, she rarely complains and is always up for anything. I admire her positive dynamism, her reasoned madness that turns into unreasonable madness when we are together!